Thousands of Singaporeans give away unwanted items every week via Facebook give-away groups — for free, because it feels good. Intent is there.
Facebook groups are chaotic and low-trust. Carousell feels like work for lower-value items. Most things get thrown away instead.
Every existing platform asks you to come to them. Nobody meets you at the moment you're holding something and thinking "I should do something with this."
Remove the friction and the behaviour scales. The gap between 7-in-10 and 3-in-10 is a product problem, not a values problem.
Photo, description auto-filled by AI, offered to your network or community. As easy as throwing it away — but someone benefits.
Items with provenance and photos already in STWD sell faster and for more. Your inventory becomes your storefront.
When nothing else works, STWD shows the right drop-off point, charity, or e-waste collector — no searching needed.
Every rehomed item is tracked. Your contribution is real — and the platform's aggregate impact is the story STWD tells the world.
Government mandate is clear. Consumer behaviour is the missing lever — top-down policy alone won't get there.
Extended Producer Responsibility for e-waste and packaging creates real corporate demand for consumer-side impact data at scale.
The market is already trained. Singaporeans know how to buy and give pre-loved — they just need a better starting point.
Free to rehome (give away). When items are listed for sale, STWD takes a small commission. Items with provenance and AI-generated listings sell faster — higher conversion means more revenue per user.
Free to list, pay to boost. Standard marketplace mechanics with low friction — sellers who want faster results pay for visibility.
A user who just gave away their old Dyson is in-market for a new one. Affiliate deals triggered at the moment of rehoming — relevant, not intrusive.
Corporates under EPR regulations need consumer-side sustainability data. At scale, STWD's aggregate rehoming data becomes a licensed asset.
Feel-good behaviour builds community trust and fills the platform with inventory.
Community liquidity attracts buyers. Trust grows. Network effects compound.
Power users move from giving to selling. Commission revenue begins.
Every rehomed item tracked. Platform-level sustainability story becomes a B2B asset.
Background across tech, sustainability, and consumer markets in Singapore and regionally.
Built and launched TavaSIS — a working B2B SaaS — from scratch in months, with a paying consultant and a destination client onboarding now.
Both STWD and TavaSIS share the same purpose: making sustainability easier to act on, not just think about.
Guidance on behaviour-change product design, community building, and go-to-market for a two-sided marketplace in Singapore.
Connections to NEA partners, recyclers, pre-loved economy players, and sustainability orgs who share the mission.
The VB framework to run proper customer interviews, test the rehoming mechanic, and arrive at Demo Day with a product people actually use.